Buy Happy Feet has always been family owned and I bought the business outright in 2002, expanding to hundreds of malls in the US.
The product line began with only a handful of styles in standard colors and has since added animal slippers, NCAA slippers, NBA slippers, NFL slippers and now a DreamWorks slippers and plus toy line.
While in the beginning we were focused on specialty retail, in 2002 we took a stronger focus on ecommerce, which has been the fastest growing segment of the business.
It all started in 1996. Happy Feet began as a mall cart program, which quickly expanded throughout the US, England, Canada and Spain. Our business philosophy is family-oriented, which makes us different from many other wholesalers and/or web vendors. We are very close to our operators and their families and we take a lot of p