High Quality Alkaline Water
For many consumers, the word alkaline conjures up that old Alkaline Water Houstonadvertising campaign for Energizer batteries – remember the small mechanical bunny rabbit, batteries attached to its back, marching and pounding away at a bass drum? It kept going and going and going… It was the alkaline content in the batteries that Energizer attributed to the everlasting power of the toy rabbit, and today, some beverage marketers are claiming that alkaline-infused water will help humans keep going and going as well.
Also referred to as “high pH” waters, alkaline waters come under the umbrella of the “Alkaline Diet” movement, one based on the theory that consumption of foods and beverages that have a low acid content – meaning a higher pH level – can neutralize acid in the bloodstream, boost metabolism and help individuals absorb nutrients more effectively….
“…Over the past few years, the alkaline water category, which has its roots in home-based water filtration and pH –boosting systems, has taken a small, but significant, foothold among fitness enthusiasts and consum ers within the natural channel, particularly in Southern California. The region is an epicenter for new and evolving health and wellness trends, and a key area for beverage incubation and the development of natural beverage categories. Just as it has been the launching pad for high pressure processed (HPP) juices, kombucha, and coconut water, alkaline water companies are leaning on the Los Angeles as a springboard for national expansion.”